TOP TAKE-AWAY: Sharing Grief and Healing Online — How Social Media Brings Awareness to Pregnancy Loss
In the wake of pregnancy loss, expectant parents often ask themselves questions such as, "Why me?" or "What went wrong?" For many individuals, it is not just the loss of a pregnancy; it represents the loss of imagined futures, hopes, and their sense of identity as a parent. Although grief after a miscarriage is often a private and isolating experience, social media platforms like Instagram are increasingly becoming spaces where people can share their stories, open up, and find a supportive community.
Putri et al. (2025) examined how people worldwide used Instagram to share posts for International Pregnancy Loss Day from 2022 to 2024. Researchers analyzed 600 posts using hashtags such as #pregnancyloss, #pregnancylossawareness, and #pregnancylossjourney to understand how individuals and communities express grief and raise awareness about this topic. Most of the posts were personal stories of loss (approximately 56%). In comparison, others focused on education and support (44%), demonstrating how the platform has evolved into a space for both healing and advocacy.
Many people shared heartfelt reflections about their grieving process, healing, and moving forward. Others offered messages of encouragement and advice for supporting “loss moms.” Many users described how posting their thoughts helped them process their emotions, honor their baby's memory, and connect with others who truly understood their experiences. This sense of belonging and not having to grieve alone provided significant comfort.
This study ultimately demonstrates that social media can serve a purpose beyond just showcasing highlights; it can act as a lifeline. For individuals coping with the pain of pregnancy loss, social media platforms such as Instagram provide a digital space to share their stories, find hope, and connect with others who are also grieving, reinforcing the message that they are not alone. Platforms like Instagram are playing a crucial role in transforming silence into support by giving people a voice to share, heal, and connect after experiencing pregnancy loss. However, increased professional involvement could further strengthen this support.
If you’re reading this, we want you to know that your experiences are important. If you feel comfortable sharing and would like your story to be featured on our blog, please email your story to smcdonald1040@holyfamily.edu. Remember, you are not alone in this journey, and your voice truly matters.

